Why does your CMS suck so hard?
I have never worked with a CMS that worked. Without exception, all have become the homes of bloated, uncontrollable content rot, full of templates that are never or rarely used, and housing countless...
View ArticleFear, loathing and content strategy
Web-related job titles. No topic is more likely to generate possessiveness, fear and rampant insecurity. There is a prevailing and ongoing confusion around the relatively new title of content...
View ArticleAn existentialist’s content strategy
One day not too long ago, I sat down with a client on a big account – an account with problems far beyond the purview of my ‘strategic’ project role. I found myself with one of those people who float...
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